Judy's Marketing plan Essay Example | Topics and Well Written Essays - 500 words

Judys Marketing plan - Essay Example excursion from this, the major airport nearby is also a good opportunity for an additional client base.2. in that respect ar two things that Judy has to consider in entering the pet grooming and boarding business inwardly her area. The first one is the addition of in-house pet sitting in her service. Since Judy has an experience in this kind of job, she is able to attend to the needs of her prospective clients pets at the comfort of their homes. According to Rod Scofield and Russ Mclean, pet sitting has galore(postnominal) benefits that are fitted for Judys market. Aside from minimizing the risk of exposing their pets to traumas and possible illnesses, the presence of pet sitters within the homes of their clients even contributes to crime determent in the community. Pets are given personalized and comprehensive care that is missing if they are to be prepare outside of their familiar territories. It would also give peace of mind to the clien ts, knowing that their pet and even their homes are safer because of the pet sitter present in their homes.Another targeting strategy that she should do is to promote her services via the web. Since her market are web literate and experts, she has to offer her service to them through the most familiar marketing venue they know-the Internet.